“The Mannheim location has always been very important to me. If I had any questions, I could always turn to Start up Mannheim GmbH and received support. I joined my father's company in 2006 and was able to learn a lot as an entrepreneur," says Jennifer Lapidakis, who set up her own business in 2015 with the first smudge-proof, waterproof and sweat-proof sports cosmetics brand STRONG fitness cosmetics and STRONG GmbH. "It wasn't always easy, but with a lot of trust and a good team, we've been able to achieve some successes. Despite the hard road, I am an entrepreneur through and through.”
2018
RADIANT ALL DAY THANKS TO STRONG
Jennifer Lapidakis, STRONG GmbH, Mannheim
The motivation for founding
I have been doing crossfit intensively for a number of years. One day after training a good friend said to me just for fun: “Hey Jenny, why are you doing sports with your make-up? Your make-up is totally smeared. ”But since many women mostly go straight from work to sport, there is no time to remove make-up and that's why I decided without further ado to bring suitable products on the market that meet the needs of more active athletes Women are suitable and also keep them during training.
The idea
We love sport and want to look good while doing it - simply because it makes us feel even better. We want to pass this feeling on and offer women the opportunity with our products to look great even during sweaty workouts. The STRONG SWEAT TECH cosmetic line was developed by strong women for strong women. The strong fitness cosmetics line of cosmetics has been specially developed to meet the needs of sporty, active women.
The performance
Long-lasting make-up that ensures a perfect and natural sport look even when in contact with sweat and water.
The current status
In addition to our basic package (make-up (light or dark), mascara, eyeliner), we have added nine lip gloss colors (5 matt and 4 gloss colors) to our product portfolio. Our goal is very clear: to become the most successful German sports cosmetics brand.
ProSiebenSat.1 Accelerator has been on board as an investor since mid-2018 – with a media volume of EUR 1,3 million in TV, online, social media, video and digital out-of-home. In addition, we will start selling in brick-and-mortar retail in the first quarter of 2019.
"Keep going. If you believe in something, don't let yourself get down and keep going until you are successful. Because it will come!" is the advice of the charismatic entrepreneur of STRONG GmbH.
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ProSiebenSat.1 Accelerator has been on board as an investor since mid-2018 – with a media volume of EUR 1,3 million in TV, online, social media, video and digital out-of-home. In addition, we will start selling in brick-and-mortar retail in the first quarter of 2019.
"Keep going. If you believe in something, don't let yourself get down and keep going until you are successful. Because it will come!" is the advice of the charismatic entrepreneur of STRONG GmbH.
to homepage