“In Germany, consumers pay 14,5 billion euros in commissions for their insurance every year. That's why the idea of starting with commission-free net tariffs immediately electrified me, ”says Dieter Lendle. The 57-year-old is the founder and managing director of goNetto GmbH from Bensheim.
2018
NO HIDDEN COMMISSIONS!
Dieter Lendle, goNetto GmbH, Bensheim
The motivation
We are concerned with the separation of insurance and consulting services. Customers should no longer automatically pay for advice that in many cases they do not even take advantage of.
The idea
The financial services market and especially the insurance market are facing a major change. Digitization will be the dominant topic in the insurance sector. Comfortable online platforms can serve and support customers anytime, anywhere. The gonetto business model was developed based on this megatrend.
The performance
With gonetto, for the first time, customers have the option of only paying for the actual insurance cover and saving the hidden commissions that make up a high proportion of the insurance tariff. With a flat rate of one euro per month and insurance, gonetto eliminates the conflict of interest inherent in conventional commission models. It is also unique that the customer can permanently reduce his insurance premiums for the first time and that without having to terminate or change the insurance contract. This is how gonetto democratizes insurance and makes it really interesting for everyone.
The challenge
Incomprehensibly, the BaFin has backed the interests of the commission lobby with an interpretation of the legal text on the so-called commission tax ban. We have to fight for the business idea of gonetto for the German consumer.
The current status
After one financial year, we have already won almost 3.000 contracts from customers. However, the dispute with BaFin set us back a few months. In parallel to the legal dispute that we are conducting with the authorities, we are continuing to develop our business model. Next, we'll get into the commercial insurance business. We are at an advanced stage with investors.
"If you want to initiate a fundamental change, you encounter resistance and you need a lot of patience", Dieter Lendle has prepared for a longer fight for the gonetto business model. For this fight Lendle, who has a degree in business administration at the University of Mannheim, wants to use his long professional experience in banking and stock exchange business.
Dieter Lendle reported live in a short interview on the stage of the 19th Rhein-Neckar Business Start-Up Day in the DAS WORMSER conference center.
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"If you want to initiate a fundamental change, you encounter resistance and you need a lot of patience", Dieter Lendle has prepared for a longer fight for the gonetto business model. For this fight Lendle, who has a degree in business administration at the University of Mannheim, wants to use his long professional experience in banking and stock exchange business.
Dieter Lendle reported live in a short interview on the stage of the 19th Rhein-Neckar Business Start-Up Day in the DAS WORMSER conference center.
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